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Which social media apps should you use? Should you eat one more donut? Should you get married? These are all economic decisions, and students can apply basic economic principles to make better decisions in every area of their lives.
Earlier this week, Macmillan Learning announced that textbooks written by acclaimed economists Betsey Stevenson and Justin Wolfers will be available for the Fall 2020 semester. The Principles of Microeconomics and Principles of Macroeconomics titles treat every decision a person makes as an economic decision, replacing hypothetical “widgets” in economics textbooks with true-to-life examples of decisions students make so that every student can recognize situations they themselves have been in (like why they can’t find parking or how to negotiate for a better raise) and situations they will encounter (like how economic forces impact their wages and rent.)
“Economics doesn’t have to be as complicated as many textbooks make it out to be, and many of us are making economic decisions every day whether we know it or not. In writing Principles of Economics, we focused on honing students intuition so that they see themselves as economic actors, and can apply the lessons they’re learning throughout their lives,” said Betsey Setevson. “Our goal is to reach every student.”
“If you’ve ever had the pleasure of reading one of those popular economics books that takes readers on a joyous romp through our field, you quickly understand why millions of people spend their weekends reading them. Podcast rankings and best-seller lists reveal a latent demand for an approach that supplies some of the same magic. We aim to bring that sense of delight and discovery to your introductory economics class,” said Justin Wolfers.
Beginning with the first chapter, students will use four economic principles (cost-benefit, opportunity cost, marginal and interdependence principles) to frame how they make decisions. The tangible, practical examples span from household dynamics to local or national policy to demonstrate how economic concepts play out in real life. Some examples of economic decisions they will explore are:
Should you stream one more episode?
How can a nonprofit use market forces to better feed America’s hungry?
What city should you move to after graduation?
How can the Federal Reserve Board’s decision to raise interest rates lead a mother in China to feed her children chicken instead of pork?
“This is one of the most important titles that Macmillan Learning has published. The fundamentals and practical examples that Stevenson & Wolfers deliver make economics more accessible to a wider range of students, whether or not they’re majoring in Economics. We’re also very proud to support Betsey Stevenson’s voice in what’s historically been a male-dominated field,” said Susan Winslow, General Manager of Macmillan Learning.
Economists in recent years have transformed the field so that it has greater relevance and a closer relationship to actual human behavior, with a focus on practical problems. The new Principles of Economics titles by Stevenson & Wolfers reflect that changing landscape and were created to highlight for students how economics can be useful in the ordinary business of life.
The books also offer a deeper and more intuitive treatment of traditional topics (demand, supply, and equilibrium) that provide a solid foundation for economic thinking that students can apply right away as they learn to analyze markets, examine policies, strategize about pricing and other decisions, and interpret economic indicators. Students will also learn how businesses, workers, and ideas compete across a range of market structures, how microfoundations underpin macroeconomic theory, how modern economists use models to understand the business cycle, and the implications for macroeconomic policy decisions.
About the Authors
Betsey Stevenson advised President Obama on social policy, labor market, and trade issues as a member of the Council of Economic Advisers from 2013 to 2015. She is currently a professor of economics and public policy at the University of Michigan and she serves on the Executive Committee of the American Economic Association and other boards. She is an expert on the impact of the economy on happiness, on public policies impact on the labor market, and the economic forces shaping the modern family, among other topics.
Justin Wolfers is a professor of economics and public policy at the University of Michigan. He is an expert in unemployment and inflation, the power of prediction markets, the economic forces shaping the modern family, discrimination, and happiness. He has been an editor of the Brookings Papers on Economic Activity, a board member on the Committee on the Status of Women in Economics, a member of the Panel of Advisors of the U.S. Congressional Budget Office, among many other board and advisory positions.
About Macmillan Learning
Macmillan Learning is a privately-held, family-owned company that improves lives through learning. By linking research to learning practice, we develop pioneering products and learning materials for students that are highly effective and drive improved outcomes. Our engaging content is developed in partnership with the world's best authors researchers, educators, administrators, and developers. Visit macmillanlearning.com, see us on Facebook, Twitter, LinkedIn, or join our Macmillan Community.
2018 Pulitzer Prize-Winning Author James Forman Jr. will open the summit with a special presentation
Atlanta, September 23, 2019— The Third HBCU Rhetoric & Composition Symposium, a national summit focusing on excellence in English composition and rhetoric, will be held at Morehouse College from September 26-28. This year’s symposium “Re-imagining the African American Canon for Teaching Composition at HBCUs” is sponsored by Bedford/St. Martin’s, an imprint of Macmillan Learning, and Morehouse College.
The annual summit is a think tank for English professors and other educators that attracts some of the greatest minds in literature and composition from historically black colleges nationwide and other universities that serves large populations of students of color.
“We are honored to host the third annual HBCU Composition Summit on the campus of Morehouse College,” said Morehouse President David A. Thomas. “Some of the world’s most eloquent and profound writers were educated at HBCUs, from Toni Morrison and Alice Walker to Langston Hughes and Martin Luther King Jr. Focusing on excellence in writing is a campus-wide priority at Morehouse across all academic divisions. This conference aligns with that important goal.”
“Bedford/St. Martin’s is proud to support what we know will be a vibrant exchange among scholars and writers from HBCUs and predominantly Black colleges,” said Leasa Burton, Vice President of Humanities for Macmillan Learning. “We recognize the need for diverse voices and have long partnered with educators to support connections across campuses and communities. We hope that this year’s program will inspire the next generation of African American teachers and writers.”
Highlights of the 2019 symposia include:
Leah Creque, Ph.D., Professor of English and Honors Program Director, issued the invitation for the symposium to be hosted at Morehouse College during her tenure as chair of the Department of English. Dr. Nathaniel Norment, Director of the Writing Center and The Black Ink Project serves as the conference co-chair. Programming was chosen following a call for papers, roundtables, and workshops by a collaborative group of external reviewers led by Dr. Jason DePolo, North Carolina A&T and Dr. David Green, Howard University.
Sept. 28, 2019:
Follow #HBCUComp19 on Twitter.
*Speakers and sessions are as of September 19, 2019 and are subject to change.
About Morehouse College
Morehouse College is the nation’s largest liberal arts institution for men. Founded in 1867, the College enrolls approximately 2,200 students and is the nation’s top producer of black men who go on to receive doctorates. Morehouse is also the top producer of Rhodes Scholars among HBCUs, with five Morehouse Men receiving the honor. Historically, Morehouse has conferred more bachelor’s degrees on black men than any other institution in the world. Prominent alumni include: Martin Luther King Jr., Nobel Peace Prize Laureate; Dr. David Satcher, former U.S. Surgeon General; Shelton “Spike” Lee, award-winning American filmmaker; Maynard H. Jackson, the first African American mayor of Atlanta; and Jeh Johnson, former U.S. Secretary of Homeland Security. Morehouse currently has more than 17,000 alumni in 40 states and 14 countries. For more information visit www.morehouse.edu.
Today Macmillan Learning announced that the STEM Education Summit will focus this year on the future of work. The meeting -- held annually with us and Scientific American, the longest-running magazine in the US -- was established to help find solutions to best educate and empower the next generation of STEM students; for the seventh year, the event will bring together thought leaders from the education, business, policy, and technology communities to explore how to best do that. The STEM Education Summit will be held on Sept. 26 at the Central Library in Austin, Texas. The event is free to the public via livestream.
“As we enter what many are calling the fourth industrial revolution, this year’s focus on the future of work couldn't be more timely. We believe that the STEM Summit is a great way to bring together education’s evangelists to discuss how to prepare students for their best future,” said Susan Winslow, General Manager, Macmillan Learning.
In addition to presentations and panels, the conference will include a demo from Komal Dadlani, CEO and Founder, Lab4U on a mobile technology she believes is poised to help democratize science.
*Speakers and sessions are as of September 6, 2019 and are subject to change.
About Macmillan Learning
Macmillan Learning is a privately-held, family-owned company that improves lives through learning. By linking research to learning practice, we develop pioneering products and learning materials for students that are empathetic, highly effective, and drive improved outcomes. Our engaging content is developed in partnership with the world's best researchers, educators, administrators, and developers. To learn more, please visit macmillanlearning.com or see us on Facebook, Twitter, LinkedIn or join our Macmillan Community.
This week Macmillan Learning announced the availability of their new, first-edition textbooks and courseware for the 2019 - 2020 academic year. As part of the company’s ongoing investment in authors and engaging content, Macmillan Learning launched new course materials and software for humanities, social sciences and STEM courses. The new course materials add new perspective and diversity to the hundreds of already published digital and print works from the company.
"Because we’re a family-owned company we’re able to focus our attention and investments on the classroom, not the boardroom, and giving instructors the new voices and perspectives they’re asking for,” said Susan Winslow, General Manager of Macmillan Learning. “We take a holistic approach to creating learning materials, meaning we’re working closely with authors, faculty and students to offer affordable learning materials that meet students exactly where they are and, importantly, inspire them to keep learning.”
The new titles are available in digital formats (LaunchPad, SaplingPlus, e-books) as well as various forms of print (hardback, paperback and loose-leaf) and can be either rented or purchased. The first edition projects include:
Susan Burns authored Psychology of Sex and Gender, which provides a the foundational understandings of the topics of sex and gender alongside cutting-edge research to encourage students to question perceptions of gender in the world around them.
Robert Crosnoe authored Families Now Diversity, Demography, and Development, which offers a modern, integrative approach to understanding families, reflecting the dynamic changes occurring in family life and institutions in the U.S.
Lauren Ingraham and Jeanne Law Bohannon authored The Writers Loop, a practical approach to writing, based on the habits of strong writers, who pause often, reflect, and loop backwards and forwards as they revise on their way to a final draft.
Stephen Rubb and Scott Sumner authored Economic Principles: A Business Perspective, which covers the fundamentals of economics in the context of today’s globalized business world. It can be purchased with a focus on Microeconomic Principles, Macroeconomic Principles, or both together.
Interactive General Chemistry was built from the ground up as a digital learning program to help effectively and efficiently tackle chemistry concepts and problem solving, using multimedia-rich learning resources.
Todd Taylor authored Becoming a College Writer, a unique multimedia text that offers brief, modular chapters derived from 100 interviews with students who recently finished first-year writing.
Judy Yung authored Chinese Exclusion Act and Angel Island, which offers original documents and provides context that together offers a broader and more inclusive vision of U.S. immigration history.
All of these course materials can be paired with iClicker to facilitate classroom attendance, active learning activities, or to complete in-class quizzes and surveys with mobile devices. Prices begin at $9.99 and all of these eBook titles are born-accessible, designed for users of all abilities.
Prior to developing these new titles, Macmillan Learning editors and authors worked closely with college instructors and students throughout the US through research councils and other outreach efforts. Additional titles for college students in STEM, Humanities and Social Sciences for the 2020-2021 academic year are currently in development. In addition to these new titles in higher education, first edition textbooks for Advanced Placement (AP) High School programs in Government and Physics are also newly available for the coming academic year.
Finding the right course materials can be critical to helping students on their learning journey. That’s why we really enjoyed learning that The Open Syllabus Project found, after reviewing more than six million syllabi, that Macmillan Learning course materials were assigned by the most college instructors for courses in English Literature, History and Psychology.
The Open Syllabus Project found that A Writer's Reference from Bedford/St. Martin’s was the second most assigned title from every course material being used across college campuses today, appearing in more than 7,500 course syllabi. It also beat out classics like Canterbury Tales to become the most assigned text in English Literature. Other top titles are The American Promise: A History of the United States by James L. Roark published by Bedford/St. Martin’s, which was the most assigned title in History appearing in more than 4,000 course syllabi; and Psychology by David G. Myers from Worth Publishers, which was the most assigned title in Psychology appearing in more than 2,000 course syllabi.
Some of the other course materials from Macmillan Learning and our imprints (including imprints Bedford/St. Martin’s, W.H. Freeman, and Worth Publishers) that were among the top 10 most assigned materials in their respective subjects include:
Discovering the Universe, Neil F. Comins
Universe, William J. Kaufmann
Molecular Cell Biology, Harvey F. Lodish
Quantitative Chemical Analysis, Daniel C. Harris
Macroeconomics, N. Gregory Mankiw
A Writer's Reference, Diana Hacker
A Pocket Style Manual, Diana Hacker
World Regional Geography: Global Patterns, Local Lives, Alex Pulsipher, Lydia Mihelic Pulsipher
The American Promise: A History of the United States, James L. Roark
Introduction to the Practice of Statistics, George P. McCabe, David S. Moore
A Pocket Guide to Public Speaking, Dan O.'Hair, Hannah Rubenstein, Robert A. Stewart
A Speaker's Guidebook: Text and Reference, Dan O.'Hair, Hannah Rubenstein, Robert A. Stewart
Psychology, David G. Myers
Exploring Psychology, David G. Myers
We don’t plan on resting on our laurels, and will continue to invest in new and diverse voices and content. New course materials for use in the upcoming academic year will be announced soon, and we’re very much looking forward to issuing these future classics.
The Open Syllabus Project uses machine learning to analyze millions of syllabi to understand the college teaching, publishing, and intellectual traditions around the world. They are based at the American Assembly, non-profit organization affiliated with Columbia University.
Macmillan Learning released under a creative commons license four new research reports that provide guidelines for designing next-generation learning experiences. These “Learning Science Foundations” build on the company’s previously published core principles for learning design and learning models (active, problem, and project) and together make up the blueprints of experiences that drive better student outcomes.
While these foundations underpin the design of Macmillan Learning’s next-generation of products, they are shared freely with the education community that’s helped create them and provide educators and instructional designers with guidelines on how to apply the best of learning science to build research-based educational experiences that benefit students anywhere. The four new papers provide a glimpse of the “learning engineering” behind Macmillan Learning’s emerging technologies, and cover Learning Objectives, Assessment Strategies, and Analytics for Instructors and Students.
The collection is being released together because of their deeply interrelated nature -- the learning objectives drive assessment, and analytics enable insight into performance on those assessments and against those objectives. Although concise, they are based on a rigorous, expert-reviewed synthesis of “what works” from educational research and cognitive science and provide references to all the supporting primary literature.
“The next generation of learning technology has the ability to provide highly personalized learning experiences and powerful insights, but both are only as good as the underlying content, data, and pedagogical models they support,” said Dr. Adam Black, Chief Strategy & Learning Officer at Macmillan Learning. “We’ve been fortunate to work with a remarkable panel of leading researchers, practitioners, and students to develop these principles.”
By releasing the research to the education community, Macmillan Learning hopes to advance the scholarship on how learning works and open our own research up to constructive critique and ongoing improvement.
The four foundations released today are based on Macmillan Learning’s Six Key Principles for Learning Experience Design, previously released research which shared the company’s approach to learning and the principles that inform how the company’s dig@ital products are designed. Building upon these learning experience design insights, the blueprints released today provide best practices for:
Devising Effective Learning Objectives and the wealth of benefits for instructors and students
Impactful Assessment Practice and how to assess student progress and when to intervene
Empowering Analytics for Instructors and combining behavioral insights with academic performance to give powerful insights for efficient and personalized teaching
Empowering Analytics for Students and how insights can be empathetically shared students to motivate them and indeed help them to become more effective learners
The Learning Science Foundations are developed through a comprehensive and rigorous research and refinement process, including critiques by Macmillan Learning’s Learning Research Advisory Council and our Student Codesign Group.
Bedford/St. Martin’s, an imprint of Macmillan Learning, today announced the 10 new graduate students chosen to become part of the 2019 Bedford New Scholarsprogram, an advisory board of graduate students for English Composition. The Bedford New Scholars are a critical part of the broader education community that teaches Composition courses to students, helping them develop the skills and abilities that will lay the foundation for every other course they take. A recent study by the Association of American Colleges & Universities found that many of the skills taught in Composition, including written communication, decision making, and analytical reasoning, were cited by more than three quarters of hiring managers and company executives as a top skill for college graduates.
While Bedford/St. Martin’s has long been connected to the Composition community, the Advisory Board began in 2008 as an additional way for Bedford/St. Martin’s to understand teaching challenges and new research and practice in the field from promising graduate students. The dozens of previous Bedford New Scholars have given the editorial team feedback on the direction of new projects, ultimately contributing to the creation of some of the company’s new course and teaching materials for composition courses. They also contribute to the teaching community at large by creating assignments that engage students in writing and address teaching challenges for Composition instructors.
“Bedford/St. Martin’s has long understood that Composition is a critical part of the holistic development of students’ writing skills and workplace success,” said Edwin Hill, Vice President of Humanities, Macmillan Learning. “Our continued investment in this space and partnership with this community underscores the importance of this coursework to a student’s future and we look forward to learning from the Scholars.”
The Bedford New Scholars meet throughout the year at the company’s offices, at conferences, and at focus groups and are included in market research that informs product development. Throughout the program, the Scholars also gain insight into the publishing process, provide feedback on the direction of new books and projects in Bedford/St. Martin’s pipeline and foster lasting professional connections with other rising scholars and teachers in writing studies.
The 2019 Bedford New Scholars are:
Shannon Butts, a PhD candidate in English with a concentration in Rhetoric and Writing Studies at The University of Florida. Butts teaches courses on digital rhetoric, remix writing, augmented reality, multimodal composition, public writing, professional communication, technofeminism, and first-year writing.
Joshua Chase, a PhD candidate in the Rhetoric, Theory, and Culture program at Michigan Technological University. Chase serves as the composition program coordinator and teaches courses in composition, literature, and technical writing.
Nina Feng, a PhD candidate in English with an emphasis in Writing and Rhetoric Studies at the University of Utah. Feng teaches Intermediate Writing, Writing in the Social Sciences, and Write4U, a course for transfer students.
Misty Fuller, a PhD candidate in English with a concentration in Rhetoric and Composition at Louisiana State University. Fuller currently teaches first-year composition courses and was previously nominated for the Outstanding Undergraduate Teaching Award and served as a member of reader and assignment committees for first-year writing courses at the University of North Florida.
Leah Beth Johnston, a PhD candidate in English with a concentration in Rhetoric and Composition at the University of Arkansas. Johnston’s research focuses on first-year composition administration and marginal rhetorics, and her dissertation is a book that explores the intersection of the two.
Caitlin Martin, a PhD candidate studying composition and rhetoric at Miami University, where she also serves as a graduate assistant director of the Howe Center for Writing Excellence. Martin has taught courses in composition theory and business writing in addition to face-to-face and online first-year composition and advanced writing courses.
Marissa McKinley, an Assistant Teaching Professor of English at Quinnipiac University who earned her PhD in English with a concentration in Composition and TESOL at Indiana University of Pennsylvania (IUP). McKinley will teach classes in First-Year Writing and Research Writing and will assist with the revision of the writing program.
Salena Parker, a PhD candidate in Rhetoric with a concentration in World Literature at Texas Woman's University. Parker teaches Composition I and II and serves as an English professor at Collin College. She previously taught College Readiness Writing, Introduction to Humanities, and ESL abroad.
Karen Tellez-Trujillo, a PhD candidate in English with a concentration in Rhetoric and Professional Communication at New Mexico State University. Tellez-Trujillo teaches Rhetoric and Composition, Business and Professional Communication, Technical and Scientific Communication, and the Rhetoric of the Horror Story and also serves as a Writing Program Coordinator and Writing Program Mentor.
Carrie Wilson, an MA candidate in English at Appalachian State University. Wilson has taught Introduction to Writing Across the Curriculum and Expository Writing.
Find more information about the Bedford New Scholars here.
Skyfactor Benchworks announced the winners of its first, annual Assessment and Impact Awards. The award was created to highlight colleges that are successfully using data to improve their housing programs, helping to retain students
Today Skyfactor Benchworks announced the winners of its first, annual Assessment and Impact Awards. The award was created to highlight colleges that are successfully using data to improve their housing programs, helping to retain students.
Housing is an important part of the overall college experience, with national housing data over the last decade revealing that 52% of students living on-campus felt that their housing experience significantly contributed to their academic performance. It is one of the most important attributes predicting student success and retention, which is why Macmillan Learning partnered with The Association of College and University Housing Officers (ACUHO-I) to better understand student experience, satisfaction and learning in the residence halls.
The four institutions selected to be the inaugural Assessment and Impact Award for Housing and Residence Life winners were: John Carroll University in Ohio, University of North Carolina at Charlotte, University of Tennessee at Knoxville and Southwest Oregon Community College. The winners were selected using a multi-step evaluation process that included an analysis of multi-year assessment data that identified programs that either had the best results or best increases in performance in areas like student staffing and diverse interactions as well as interviews and with housing and residence life leaders by members of the Benchworks Analytics and Research Team.
“Housing and residence life is such an integral part of the college experience, and our research shows that it significantly impacts how students feel about attending college. The award recognizes colleges that are successfully using assessment data to improve their students’ experience with housing and their overall success,” said Craig Bleyer, General Manager of Skyfactor.
The Benchworks assessments are the most widely used programs in higher education housing, and have been available for nearly 20 years. The ACUHO-I/Benchworks Residents Assessment is used by nearly 300 institutions each year, and is one of more than 50 different assessments from Benchworks on topics important to college success, including housing, orientation, and student affairs and service. The survey includes questions about student happiness, safety, diversity and inclusion, facilities, costs, sense of community, and time management, among others.
Assessment and Impact Award for Housing and Residence Life winners will be acknowledged during a luncheon at the upcoming ACUHO-I conference being held in Toronto, Ontario later this week. To learn more about how housing facilities relate to student perceptions, view this free webinar.
New York, NY; May 22, 2019 -- Macmillan Learning announced today that Alfred Essa will join the company's Learning Science and Insights team to lead and grow the Analytics and Data Science Group. This addition is part of the company's considerable investment in a comprehensive learning science program driving the company's next-generation of learning and retention products.
Macmillan Learning's Chief Strategy and Learning Officer, Dr. Adam Black said, "We can help students, instructors, and other college staff achieve more by designing experiences with them, that are engineered with Learning Science, and that provide formative, data-driven insights. Al's experience and expertise working both for major academic institutions and companies developing educational technology will help us accelerate that vision."
The Learning Science and Insights group Essa joins includes expert teams in experience, human-centered design, learning research, impact research, and analytics. Those teams work hand-in-hand with Macmillan Learning's product, engineering, and editorial teams to develop teaching and learning solutions that materially improve outcomes. The group's findings have bee presented widely at academic conferences and published in a variety of white papers and Learning Science Foundations under a Creative Commons license to help educators apply the best of learning science.
"Students and educators can be significantly more successful when they have the right insights at the right time, which is why we're focused on designing products that generate unique and powerful data," said Macmillan Learning CEO Ken Michaels. "We are thrilled to have Al joining at this exciting phase for our company and for education."
Essa previously held positions in education and educational technology including leading the analytics and R&D group at McGraw-Hill, leading innovation and analytics strategy for Desire2Learn, and driving enterprise infrastructure at Minnesota State Colleges and Universities as Associate Vice Chancellor and Deputy CIO.
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